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Systems designed to trick you

Published on 29th March 2019

The tool that's the internet can seem so slick, so streamlined, so damn easy, that sometimes it's difficult to measure its flaws, both big and small. It seems that it even gets ahead of itself sometimes. This is especially dangerous when you're navigating a service that allows you to buy something - train tickets, books, mattresses, electronic equipment, whatever. 

Knowing a few things about designing content for website users, I thought I'd offer a potted analysis on some of the websites - and digital journeys - I think are trying to pull a bit of a fast one. After all, internet trickery often appears to be self legitimising.

Booking.com

Amazon

Southeastern 



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